Parking has always been a complex and integral part of every facility’s overall operation. How do you create the best driver experience while also meeting business objectives? That’s a question Brett Winslow, a Director of Landside Operations at ABM, often gets from potential customers.

At the recent IPMI Conference and Expo in New Orleans, we had the opportunity to stop by the ABM booth to learn about how they’re addressing these needs.

Standing at their booth, Winslow recalls what he often hears within the industry. “Operators know—whether their garage or lot is a stand-alone facility or part of a larger operation like an airport—it’s always going to be the place where guests form their first impression of your space. So it’s important everything works together seamlessly.”

“Seamless” is a word that ABM commonly uses to describe their approach. And it’s what makes ABMVantage, a new offering, truly remarkable. It takes a complex operation and simplifies it.

Unveiled at this year’s conference and designed as a turnkey solution, ABMVantage connects operators’ existing subsystems–PARCS, PGS, OBS, LPR, EV and Valet—through API integration—so every piece of your infrastructure works together seamlessly.

An “information engine” driving growth

ABMVantage works by making sense of disparate data, drawing trends from thousands of visitors across multiple touchpoints. This gives operators a single source of truth through an easy-to-follow dashboard.

It even forecasts future opportunities, identifying potential revenue streams (like capacity planning and dynamic pricing) and reducing costs associated with labor and vacancies.

According to Winslow, “KPIs are everything. If you can see them clearly, there’s always opportunities to improve the level of service you provide, whether that’s reducing costs, finding new revenue or enhancing guests’ experience. ABMVantage helps customers do all three.”

Redefining efficiency with drivers in mind

Sean Neasi, Business Development Manager for ABM, takes it a step further:

“Operational efficiency remains top-of-mind for everyone in parking and mobility, but now even guests look for it, and it’s more than just the ability to reserve an EV charging port. Drivers want to be efficient with their time. ABMVantage gives your guests the ability to reserve their spot in advance, and select the level of service they want—like VIP, Valet or self-parking options. This, along with secure mobile payments and wayfinding integration, means fewer bottlenecks and chokepoints. Instead, guests enjoy a seamless, hassle-free parking experience.”  

Neasi highlights something important: Drivers’ tastes are changing. With the greater adoption of EV, ABM has installed over 16,000 ports, and offers services and support for infrastructure and planning, so operators can scale with demand, and with minimal investment.

But other preferences haven’t changed at all, like wanting a hassle-free, secure place to park their car. In that respect, ABMVantage solves some of parking’s most persistent pain points, while also adapting with trends.

Despite drivers’ evolving habits, parking will remain an important part of every operation. Neasi thinks it may even be more important than ever.  

“ABMVantage demonstrates our commitment to performance,” Neasi says, “It’s unique in the market.”