You never get a second chance to make a first impression.

Cliché? Absolutely. Accurate? Even more absolutely!

When putting together this issue focused on destination and event parking and mobility, the clear theme that came through was the first impression. When heading to a sporting event, a concert, a play, or moving into a college or university, we are focused on the excitement of what happens at our destination. We are not interested in the distractions of getting there; to accomplish this, parking needs to be a non-event. Unfortunately, if visitors get frustrated with the parking at your facility, THAT is what they remember. No matter how excellent the event ends up being, you often cannot overcome that negative first impression.

Parking is the literal front door that attendees come through to get to your event. Their entire experience can be influenced by the process of parking – and that can be to your benefit, or to your detriment.

The parking and mobility world continues to rise to this challenge. The pandemic caused a complete stop to events; this allowed organizations to take a step back and really assess what was needed to control the parking experience. How can we make it easier for our attendees to plan their visit? What steps can we take to make parking easy and stress-free, and allow visitors to focus on their destination and the event itself?

This issue explores those questions and gives some proven solutions that our industry is implementing. From large stadiums to university campuses, and from an overview of the sector to specific solutions being implemented, this issue has something for everyone.

So, sit back, relax, and get ready for some valuable, thought-provoking content. As always, we appreciate you spending some time with us. Let us know what you think!