SpotHero announces the hire of Karen Bartuch as VP of Brand Marketing. In this role, Bartuch will develop and execute a long-term brand marketing strategy for the organization as a member of SpotHero’s Executive Team.
“As we grow and scale, we intend to deliver a heroic customer experience and more parks across the United States and Canada,” said SpotHero Co-Founder & CEO Mark Lawrence. “Karen’s depth of knowledge and experience offer us the opportunity to deliver on this brand promise in new and exciting ways, driven by insights garnered from the market.”
Bartuch’s career spans over 20 years in the public and private sectors serving on Motorola Solutions, PwC, Chicago Police Department and as an advisor to startups. In these roles, she led various efforts including policy, communications, marketing, business development, digital, research and customer insights. Most recently, she led Brand, Digital and Go-To-Market teams at Amazon. She is passionate about creating genuine and meaningful connections between brands and customers.
“SpotHero is one of Chicago’s best tech companies with an amazing team and culture,” said Bartuch. “I am so excited to help continue to make our customers’ lives better in new and innovative ways while developing a top brand and team.”
