Acquisition integrates Ballparc’s parking products and platform with the market’s most dynamic end-to-end mobility hub operation system.

FLASH, a provider of cloud parking software and mobility transformation, announced the acquisition of Ballparc, a leading developer of event parking revenue control and enforcement systems. The acquisition reinforces FLASH’s commitment to bringing parking asset owners and operators the tools to transform isolated parking assets into connected mobility hubs and participate in the emerging mobility marketplace.

Since the start of the pandemic, sports and entertainment venues have sought out an integrated and flexible solution to manage event parking inventory, including presales, season tickets, and drive-ups. The Ballparc acquisition expands FLASH’s position as the cloud-based solution provider for event venues of all sizes, looking for a cost-effective way to digitalize their operation. The acquisition also expands FLASH’s product portfolio for sports and entertainment assets alongside FLASH’s gated and ungated solutions, prior acquisition of ZipPark, and rapidly expanding partner network, including Ticketmaster, AXS, and Major League Baseball.

“Bringing the Ballparc team and their event and enforcement partners on board is another key step to expanding our parking and demand management platform for all types of assets,” stated Dan Sharplin, CEO and Executive Chairman of FLASH. “We admire the approach that Ballparc has taken with their customers over the last ten years and are committed to continued delivery of seamless experiences that grow and diversify their revenue.”

Ballparc launched its Ballparc Event product in 2012 and has remained a leader in providing a cost-effective, flexible system to manage event parking for local and community parking lot operators. Ballparc Event allows these operators to accept a variety of payment methods and make operational decisions based on real-time data to boost revenue and streamline operations. Two years later, the company launched Ballparc Enforcement to help operators upgrade legacy enforcement systems to a modern end-to-end violation management platform.

“A customer-innovation mindset, ability to quickly deploy customizable solutions, and providing a seamless experience are all areas where Ballparc and FLASH are 100 percent aligned,” said Taylor Chapman, CEO of Ballparc. “We are excited to join the FLASH family and look forward to continuing to provide our customers and more operators like them with the most innovative and productive parking management and enforcement technology platform in the industry.”