What Will Be the Impact of Technology on Large-Scale Parking Operations?
Parking & Mobility
October 27, 2023
Learn what the experts have to say.
How can parking and mobility organizations encourage customers to consider traveling and commuting in ways other than single-occupant vehicles for every trip?
Melonie Curry, MBA
Staff Analyst
ParkHouston
“The proper pricing strategy can motivate drivers to consider alternative methods of transportation like transit or a TNC if an area is in high demand and there is traffic congestion or mobility issues. Establish rates that encourage turnover during the non-peak hours and raise prices during peak times that make it less convenient to drive SOV.”
Erik Nelson, PCIP
Director, Operations and Technology Consulting
Walker Consultants
“Any parking constituent group is going to have different reasons for choosing that single-occupancy vehicle trip. The key is to figure out what that is, why it is, and what can be done to ameliorate the single-occupancy vehicle usage. It could be something as simple as ensuring parking is priced at market rate. It could be something as complex as recording mode utilization and offering individual rewards for various goals. ”
Casey Jones, CAPP, PMP
Director, Customer Success
FLASH Parking
“We must use technology to provide flexibility to our parking patrons who may not want to drive every day and for every trip. Shifting our focus from parking garages to mobility hubs and facilitating first- and last-mile connections will not only decrease parking demand, but improve customer satisfaction and likely financial performance.”
Kathryn Hebert, PhD
President and CEO
TPM Connect
“Embrace the AI evolution by learning the vernacular, its value potential, while exploring and bringing forward to leadership, opportunities to benefit and optimize its unique value to your position and organization.”
Katherine Beaty
VP, Implementation
TEZ Technology
“Our company offered an Apple watch as an incentive. You get the watch upfront and you then bike or walk to work, restaurants, etc. and earn money to pay off the watch. I have enjoyed watching my team come in and showing me their dollars earned—it started a competition to be the first to pay it off and win a $100 Amazon card.”
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The opinions and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking & Mobility Institute or official policies of IPMI.
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